Customer Stories

About

Complex enterprise operating a personalized online ordering and in-store pickup system, a data analytics business, pharmacies, convenience stores, and more.
Two dozen brands, among them Kroger, Fred Meyer, Harris Teeter, Fry’s, and Ralphs, all of which believe in building strong local ties and brand loyalty with customers.
On a mission to end hunger in its communities and eliminate waste across its company by 2025.

Challenges

Resource-intensive systems
Long delivery times of applications
Challenge scaling up and down as needed

Solution

Kroger tapped VMware to help it realize more value through applications—from simplifying how to find products to creating a faster checkout experience online.

Working with VMware technologies and side by side with VMware experts, Kroger is using modern development approaches to build higher quality software faster.

Impact

From 4 to more than 400 applications in production
5 billion coupon downloads
Enabled developers to deliver in minutes instead of days