Customer Stories


  • Complex enterprise operating a personalized online ordering and in-store pickup system, a data analytics business, pharmacies, convenience stores, and more.
  • Two dozen brands, among them Kroger, Fred Meyer, Harris Teeter, Fry’s, and Ralphs, all of which believe in building strong local ties and brand loyalty with customers.
  • On a mission to end hunger in its communities and eliminate waste across its company by 2025.


  • Resource-intensive systems
  • Long delivery times of applications
  • Challenge scaling up and down as needed


Kroger tapped VMware to help it realize more value through applications—from simplifying how to find products to creating a faster checkout experience online.

Working with VMware technologies and side by side with VMware experts, Kroger is using modern development approaches to build higher quality software faster.


  • From 4 to more than 400 applications in production
  • 5 billion coupon downloads
  • Enabled developers to deliver in minutes instead of days